Netofficials provides technical SEO audit and implementation services for B2B and eCommerce sites, covering Core Web Vitals optimisation, crawlability and indexation fixes, and schema markup implementation, with an in-house development team that resolves issues directly in code.
Technical SEO is the practice of auditing and resolving the structural, speed and crawlability issues that prevent a website from being efficiently crawled, indexed and rendered by search engines. Netofficials, an India-based software development company, provides technical SEO services that combine audit expertise with in-house development, so identified issues are fixed within the same engagement rather than handed back to a separate team.
The service covers five areas: site speed and Core Web Vitals (Google's set of real-user experience metrics, including Largest Contentful Paint, Interaction to Next Paint and Cumulative Layout Shift); crawlability and indexation, including robots.txt configuration, XML sitemap accuracy and crawl budget management; Schema Markup implementation using the Schema.org vocabulary; site architecture and internal linking; and mobile SEO under Mobile-First Indexing, Google's practice of using the mobile version of a page as the primary indexed version. Audits use Screaming Frog SEO Spider, Google Search Console, Ahrefs, Google PageSpeed Insights and Lighthouse.
This service suits marketing managers and CTOs at B2B and eCommerce companies who have received an audit report, observed ranking drops, or are launching a site rebuild and need structural issues resolved before or after go-live. It is not the right fit for teams seeking only keyword research or content production with no technical implementation component. For product-page and category-level visibility, this work integrates directly with eCommerce SEO for category and product page visibility.
Delivery runs in four stages: a structured audit that produces a prioritised issue register, a technical brief for each fix, direct implementation by Netofficials developers or alongside your existing team, and a validation pass using Google Search Console and PageSpeed Insights to confirm resolution. The client receives a documented audit, fix specifications and a post-implementation report. This sits within SEO services covering on-page, off-page and technical optimisation when a broader programme is needed.
What We Deliver
Netofficials diagnoses and fixes all three Core Web Vitals thresholds Google uses as ranking signals: Largest Contentful Paint under 2.5 seconds, Interaction to Next Paint under 200 milliseconds, and Cumulative Layout Shift below 0.1. Root causes, render-blocking resources, uncompressed images, layout-shifting ads, are fixed directly in code using findings from Google PageSpeed Insights and Lighthouse.
Misconfigured robots.txt files, broken XML sitemaps, conflicting canonical tags and index bloat all reduce the pages Google indexes. Netofficials audits each layer using Screaming Frog SEO Spider and Google Search Console, then implements corrective directives, removes thin or duplicate URLs, and manages crawl budget allocation for large sites with thousands of pages.
Schema markup, the structured data vocabulary from Schema.org, tells Google what page content means and enables rich results. Netofficials implements FAQ schema for answer boxes, Article schema for news carousels, Product schema for price and availability callouts, BreadcrumbList for sitelinks, and HowTo schema for step-by-step features. Each type is validated and tested in Google Search Console before deployment.
Logical URL patterns, consistent internal linking and correct pagination handling determine how Google distributes authority across a site. Netofficials audits URL structure, identifies orphaned pages with no internal links, configures canonical solutions for paginated content, and resolves URL parameter issues in Google Search Console. All changes are implemented in the CMS or codebase, not returned as a recommendation list.
Under mobile-first indexing, Google uses the mobile version of a page as its primary indexed version. Netofficials verifies that responsive design serves equivalent content and structured data on both mobile and desktop, measures mobile page speed independently using Google Lighthouse, and audits sites running separate mobile subdomains for canonical and hreflang consistency. Fixes are applied at the template or component level.
Sites targeting multiple countries or languages require correct hreflang attributes, HTML attributes that tell search engines which language and region a page targets, to avoid serving the wrong version to the wrong audience. Netofficials audits hreflang syntax, return-link consistency and XML sitemap inclusion across subdirectories, subdomains and country-code top-level domains, then corrects errors in the CMS or codebase.
How the Engagement Works
Netofficials runs a full site crawl using Screaming Frog SEO Spider, a desktop website crawler, then pulls URL coverage, crawl errors and manual actions from Google Search Console. Ahrefs data supplements indexation signals. Your team provides CMS credentials and confirms the canonical URL structure. You receive a documented baseline data set before any analysis begins.
Every finding is assigned a priority tier: P1 for crawl-blocking or indexation failures, P2 for Core Web Vitals deficiencies, broken Schema markup and canonical conflicts, P3 for incremental improvements. You receive a structured issue register with each item's tier, affected URLs and expected ranking impact. Your team approves the fix sequence before implementation starts.
Netofficials developers apply every approved fix directly in the codebase or CMS. Work covers robots.txt corrections, XML sitemap hygiene, canonical tags, hreflang attributes, Schema.org structured data, crawl budget controls, and Largest Contentful Paint, Interaction to Next Paint and Cumulative Layout Shift optimisations. Your existing development team can participate at any stage.
After deployment, Netofficials runs a second Screaming Frog crawl and cross-checks results in Google Search Console and Google PageSpeed Insights. Each P1 and P2 item is tested against its original failure condition. You receive a comparison report documenting the pre-fix and post-fix state of every resolved issue, with outstanding items flagged for the next cycle.
Audit & Implementation Toolset
Google Search ConsoleWho This Service Is For
Industry Applications
Netofficials audits faceted navigation filter parameters, consolidates duplicate product URLs with canonical tags, configures Product and Offer schema markup, and manages crawl budget so Googlebot prioritises category and transactional pages over thin or filtered variants.
Netofficials resolves JavaScript rendering gaps that prevent Googlebot from indexing React or Angular-rendered SaaS interfaces, audits dynamic URL parameters, and implements FAQ or Article schema on documentation pages to support rich results.
Netofficials configures hreflang attributes for multi-region regulated sites, applies structured data to compliant content types, and remediates Core Web Vitals failures on high-scrutiny pages where mobile-first indexing compliance directly affects page experience signals.
Netofficials implements NewsArticle schema, configures news XML sitemaps, audits pagination markup for article archive pages, and reviews AMP technical setup to support Google News eligibility and efficient crawl allocation across high-volume content libraries.
Pricing & Timeline
Cost and timeline vary based on the factors below. Netofficials does not publish fixed rates because every site presents a different combination of scale, complexity and fix scope. After a short brief, we provide a scoped estimate tied to your specific site and objectives.
Get a scoped estimateLarger sites require more crawl time, more issue triage and more implementation work. Reducing scope to priority URL groups, such as core landing pages, can lower the initial engagement cost.
A headless architecture or custom-built framework takes longer to audit and fix than a standard CMS. Providing codebase access and deployment documentation at the start reduces discovery time.
Each language and region variant requires hreflang attribute mapping and validation. Sites targeting a single locale cost less to audit than those with multiple country-specific subdirectories or subdomains.
An audit-only engagement costs less than one where Netofficials also implements fixes. Including implementation removes the handoff delay between identifying issues and resolving them.
A one-time audit has a defined endpoint. Continuous Core Web Vitals monitoring, post-publish crawl checks and re-audits after site changes require a retainer, which adds to total engagement cost.
FAQ
Still deciding? Send a short brief and we reply with questions and a scope.
Ask us directly →Technical SEO is the discipline of ensuring search engine crawlers can discover, render, index and interpret every page on a site correctly. Rankings depend on it because Google cannot rank a page it cannot access or understand. Misconfigured robots.txt files, absent canonical tags, broken XML sitemaps and poor Core Web Vitals scores each reduce a page's eligibility to appear in search results, independent of content quality or backlink volume.
Reliable signals include a rising count of crawled-but-not-indexed URLs in Google Search Console, failing Core Web Vitals in the GSC Experience report, a drop in organic impressions without any content change, and pages that rank for branded terms but not target keywords. A structured crawl using Screaming Frog SEO Spider or Ahrefs will additionally surface duplicate content, broken internal links, missing Schema markup and wasted crawl budget that standard analytics platforms do not expose.
Duration is determined by the total number of indexable URLs, the complexity of the CMS or front-end framework, the presence of JavaScript rendering, the number of subdomains, and whether hreflang configuration for multiple languages or regions is in scope. A single-domain brochure site requires less diagnostic time than a multi-region eCommerce platform with thousands of product pages and a custom JavaScript front end. Netofficials conducts an initial crawl before scoping the engagement, so the timeline reflects your site's actual architecture.
Netofficials implements fixes directly rather than delivering a report and stopping. The team includes developers alongside SEO specialists, so changes to robots.txt, canonical tags, server-side redirects, Schema.org structured data and page-speed bottlenecks are applied to your codebase or CMS within the same engagement. Where your internal team prefers to own implementation, Netofficials supplies annotated development tickets with exact code changes. See the broader web application development capability that supports this work.
Core Web Vitals are Google's set of real-user page experience metrics, each with a defined passing threshold. Largest Contentful Paint (LCP), which measures how long the main content takes to render, must be 2.5 seconds or under. Interaction to Next Paint (INP), which measures responsiveness to user input, must be 200 milliseconds or under. Cumulative Layout Shift (CLS), which measures visual stability, must score 0.1 or under. All three thresholds apply at the 75th percentile of real-user sessions in Google PageSpeed Insights and Google Search Console.
Cost is shaped by the total number of URLs requiring audit and remediation, the CMS or framework involved, the severity and volume of existing crawlability and indexation issues, the number of languages and regions needing hreflang implementation, and whether ongoing monthly monitoring follows the initial audit. Sites using custom JavaScript rendering or carrying large product catalogues require more diagnostic and development time than straightforward brochure sites. Contact Netofficials for a scoped estimate based on your site's specific configuration.
Netofficials works across common CMS platforms, custom-built web applications and headless front-end frameworks. The specific tools and implementation approach vary by platform: fixes applied directly to a custom codebase differ from those delivered as configuration changes within a managed CMS. Where a platform imposes hard limits on server-side access or template modification, Netofficials identifies those constraints during the initial crawl and scopes the engagement accordingly so expectations are set before work begins.
Technical SEO addresses the structural foundation that allows on-page and off-page work to produce results. Without correct crawlability and indexation, content optimisation and link acquisition have limited effect. Netofficials treats technical SEO as part of a broader SEO services offering that also covers on-page and off-page optimisation. For sites with category and product page visibility requirements, eCommerce SEO extends the technical work into catalogue-scale indexation and structured data for product listings.
